I'm Sasha — a product leader in Madrid. I build things at the seams between data, software and the people who have to use them.

This is where I keep my writing and the projects I’m working on. Lately I’m most interested in the intersection of AI and bureaucracy, the economics of rural Spain, and how small groups organize and stay aligned.

Before that I spent a decade-plus in product and analytics — at Affirm, Climate Central, Applecart, Noodle and a few startups of my own. The long version is on my CV.